At Rite Visuals creative agency, I gained extensive experience in pre-production and on-set production for ad campaigns, commercial videos, and social media content, collaborating closely with clients and videographers to deliver outstanding results.

Highlights include directing a Y2K-inspired conceptual commercial, producing detailed pre-production materials, scouting locations, securing talent, and managing client communications. On set, I’ve served as 1st AD, directed talent, assisted with lighting, and captured behind-the-scenes content. I’ve worked with globally and nationally recognised brands such as Nike, LiquorLand, MyProtein, Chi Chi Cosmetics, Milo, Prestige Surfaces, and Upstate Studios, ensuring creative visions are executed with precision and impact.